Industry: Healthcare / Marketplace Platform

Challenge
GoTu needed to expand brand awareness within the dental community and build trust with dental professionals and practices adopting the platform.

What Was Done
Developed and scaled an influencer marketing program by partnering with dental hygienists, assistants, and industry creators to share authentic experiences using the platform. The work also included producing customer testimonial and advocacy content from real dental professionals and practices to create credible marketing assets.

Impact
Helped strengthen trust, awareness, and adoption of GoTu within the dental community through authentic creator partnerships and real customer storytelling.

Industry: Mental Health / Telehealth

Challenge
BetterHelp is one of the largest online therapy platforms, providing accessible mental health support by connecting individuals with licensed therapists through a digital-first experience. As the demand for accessible mental health care continues to grow, expanding trusted brand visibility across digital and media channels remains a key focus.

What Was Done
Supported brand exposure through ongoing promotional partnerships and digital amplification, helping introduce BetterHelp’s services to broader audiences across social platforms. Efforts also included expanding visibility through earned media opportunities such as podcast and radio placements, leveraging trusted voices to discuss the platform and its benefits.

Impact
Helped extend brand awareness and audience reach for BetterHelp through a mix of promotional partnerships, digital exposure, and media-driven awareness.

Industry: Accessibility Technology / Telecommunications

Challenge
Sorenson was looking to modernize customer acquisition and expand digital reach for its captioning phones and communication apps serving the deaf and hard-of-hearing community.

What Was Done
Launched the first paid media strategy in company history, establishing scalable digital acquisition channels across major platforms. This work was executed while supporting marketing operations during Sorenson’s merger with Olelo, helping align messaging and maintain marketing momentum during a major organizational transition.

Impact
Created the foundation for Sorenson’s digital acquisition strategy while helping ensure marketing continuity during a significant company merger.

Industry: Apparel / Lifestyle Brand

Challenge
Firstport is a coastal-inspired apparel and lifestyle brand rooted in the culture of life between the shoreline and the city, focused on craftsmanship and storytelling in its clothing collections.

What Was Done
Supported the brand’s social media growth through targeted promotion and digital amplification, helping increase visibility for product drops and brand storytelling across social platforms. Promotional efforts focused on expanding reach, driving engagement, and introducing the brand’s lifestyle collections to new audiences.

Impact
Helped strengthen Firstport’s online presence and brand awareness, supporting the growth of its social community and expanding exposure for new apparel releases.

Industry: Men’s Skincare / Direct-to-Consumer

Challenge
Tiege Hanley, a direct-to-consumer men’s skincare brand, aimed to expand brand awareness and reach new audiences beyond traditional digital channels while continuing to grow its online presence.

What Was Done
Supported brand growth through social media promotion and digital amplification, helping increase visibility for the brand’s skincare products across online platforms. Efforts also included securing earned media exposure through radio placements and podcast features, introducing the brand to new audiences through trusted media voices.

Impact
Helped expand Tiege Hanley’s brand awareness and audience reach through a combination of digital promotion and media exposure across radio and podcast platforms.

Industry: Wellness / CBD Products

Challenge
FAB CBD, a premium wellness brand known for its line of hemp-derived CBD products, sought to expand brand awareness and reach new audiences in an increasingly competitive wellness market.

What Was Done
Supported brand visibility by amplifying social media content and promoting key product releases, helping introduce the brand to broader digital audiences. Efforts also included helping generate earned media opportunities through radio segments and podcast placements, allowing the brand’s products and wellness messaging to reach listeners through trusted media channels.

Impact
Contributed to broader brand exposure and audience growth, helping position FAB CBD within the wellness space through a mix of digital promotion and media-driven awareness.